Curious, customer-focused, and data-driven — I build marketing systems, teams, and programs that turn complexity into measurable growth.

I’ve Done All of Digital Marketing…

CORE EXPERTISE

Strategy, Data & Media

  • MarTech & Platform Strategy

  • Data Strategy: Monetization & Governance

  • Data Strategy: Monetization & Governance

  • Social Brand & Social Paid

  • Ecommerce & digital commerce

Customer, Analytics & Audiences

  • Customer Lifecycle: CRM, Loyalty, Email

  • Personalization & Segmentation

  • Analytics & AI: Attribution, Insights, Business Intelligence

  • Product Management: Web & App

  • Digital Brand Management

  • B2C, B2B, B2B2C

EXECUTIVE EXPERTISE

Beyond Channels & Tactics, My Expertise Includes:

  • Leadership & Transformation – Building high-performing teams and driving digital change.

  • Growth & Impact – Go-to-market strategy and measurable revenue outcomes.

  • Data, Measurement & Innovation – Advanced measurement, AI/ML, and first-party data strategy.

  • Industry Expertise – Across mobility, clean energy, retail, financial services, and media.

I bring these strengths to every role and industry I touch — and I’m excited to apply them next in shaping the future of growth, innovation, and customer engagement.

Driven by Curiosity,
Focused on the Goal

Expertise - 20+ Years of Proven Success

My expertise isn’t a checklist of marketing functions — it’s a set of superpowers I’ve built over two decades. Here are the four that define me.

Growth Systems Builder

I don’t just run campaigns — I build the systems, teams, and frameworks that make growth repeatable. At Ford Pro, I designed the first dealer-local media model, scaling across dealers and delivering 3–5x ROI. At Disney, I unified 13 databases into a global CDP that powered personalization of WaltDisneyWorld.com and more.

  1. $150M+ dealer-local media revenue

  2. +11K incremental vehicle sales in 6 months

  3. 330% YOY fan engagement at ESPN

  4. $1.2B+ digital revenue at Bridgeston

What I build lasts — giving businesses the structures and confidence to scale growth long after launch.

Customer–Business Connector

Curiosity fuels my ability to bridge what businesses want with what customers need. I know how to reach audiences of every kind — from consumers to business decision-makers — and translate engagement into measurable growth.

  • B2C Impact: 330% YOY growth in fan engagement at ESPN; $1.2B+ digitally influenced revenue at Bridgestone.

  • B2B Impact: +49% Super Duty leads with just +16% spend; +165% Transit leads.

Across industries, my constant thread is customer focus, data-driven decision-making, and performance marketing that delivers results.

Curiosity-Driven Problem Solver

Like the cat on this page, curiosity is in my nature — and it’s one of my superpowers. I ask questions others overlook, dig into the details, and look at problems from every angle. That curiosity consistently uncovers both hidden challenges and untapped opportunities.

It’s how I spotted ways to re-architect Ford Pro’s dealer-local media model into a $150M+ revenue engine. It’s how I identified audience gaps at Disney and ESPN that unlocked massive fan engagement.

Curiosity isn’t just my trait — it’s my edge. It’s how I consistently spot challenges and opportunities others miss, and turn them into measurable growth.

ROI Warrior

Every strategy I lead is tied directly to outcomes — sales, revenue, or incremental growth. I use data not just to optimize campaigns, but to prove marketing’s true business impact.

At Ford Pro, I led the build of MMM, and Paid Media and CRM attribution models that tied spend to +11K incremental vehicle sales in 1H 2025. I reallocated budgets to improve efficiency, delivering +49% Super Duty leads on just +16% more spend, and uncovered high-value channels.

Whether B2C or B2B, my focus has always been the same: use data to make smarter decisions, eliminate waste, and translate marketing investment into measurable business growth.