I turn curiosity and data into growth systems that scale — building teams, programs, and platforms that deliver measurable outcomes.
Across my career, I’ve ignited growth for some of the world’s most respected brands.
By blending curiosity with performance discipline, I’ve built the systems and teams that scale transformation,
even in challenging environments with shifting budgets and priorities.
$5B+
Revenue influenced through trackable marketing programs
$120M+
Annual budgets managed with discipline — never over plan
35+
Teams led across marketing, analytics, data, and engineering
1.5B+
Service reminders sent as the “Oil Change Queen,” driving loyalty in automotive
47K+
Launched scaled hyper-local pages while cutting cost per conversion by 20%
Curiosity Fueled by Metrics
Igniting Digital Marketing Across Industries
Ford Pro:
Drove demand generation and analytics, proving significant incremental sales in six months.
Scaled local media innovation to generate $150M+ in revenue at a best-in-class cost per lead.
Shifted media strategy to unlock a 49% increase in Super Duty leads with only a 16% spend lift.
Bridgestone:
Drove $1.2B+ digitally influenced revenue, while lowering cost per conversion by 20%.
Increased call leads to stores by 72% YoY, a critical revenue driver.
Launched lifecycle CRM programs that personalized communications, shifting from mass offers to targeted experiences.
ESPN/Disney:
Expanded fan engagement +330% YOY through personalization and digital media.
Led digital innovation and growth marketing for global brands, building early capabilities in streaming, media partnerships, and e-commerce.
Valvoline:
Built customer loyalty and retail growth through lifecycle marketing.
Elevated digital & CRM programs, expanding customer reach and engagement in a highly competitive retail environment.
Ameritrade & EverBank:
Early pioneer of digital acquisition for the first online brokerage and first online bank.
Known for Passion and Ability to Deliver Transformation
